The Big Three control 70% of India’s online shopping market, says new report
Amazon, Flipkart and Snapdeal collectively control 7o% of India’s online shopping market, according to a new study from digital marketing intelligence firm SimilarWeb. According to SimilarWeb: “The dominance of the three online shopping giants who are at war for the population of 1.2 billion people, is underlined in the research, with Amazon now the leading player in Indian online retail (36% market share). For online visits they are followed by Flipkart (23% market share) and Snapdeal (11%).
“Amazon has grown its market share from May 2015 when it was responsible for 23% of the online shopping market, meaning they have increased their market share by 57% from last year.”
As previously reported, Amazon has made a major play for the Indian market, ramping up its investment in fulfilment centres, delivery infrastructure and retailer partnerships.
The current issue of the Mail & Express Review (the magazine-format sister publication of Post&Parcel) includes an overview of the Indian post and parcel industry, which looks at how the booming e-commerce sector has boosted the demand for delivery services.
