Norway postal service offers to filter ads
Norway’s postal service claims it will soon become the first in the world to filter advertising that dumps into mailboxes everyday. Postal officials will be able to tailor ad deliveries to individual patrons, or block ads altogether.
It’s already possible in Norway for postal patrons to reserve themselves against unsolicited advertising delivered through the mail. Now, postal customers interested in boating or ski gear, for example, will be able to let the postal service know that they’ll happily receive boating or ski gear ads. But maybe not those from real estate firms or skin-cream manufacturers.
“Many people who have blocked out ads altogether can now get information they’d actually like to have,” Anne Mari Halsan, marketing director for the postal service (Posten Norge), told newspaper Aftenposten.
Posten has set up a customer data base where postal patrons can register themselves and choose what kinds of ads they’d like to receive, if any at all.
Posten also will distribute forms to households where patrons can check off any forms of information that interests them.
Posten, however, guarantees anonymity, and promises that filling out the form won’t land the patron in various address registers used by solicitors.
