Zalando launches customised premium services programme
Zalando has launched Zalando Zet, a new programme that offers customised premium services like pick-up of returns on demand. In a statement issued today (18 July), the retailer said that the first phase of the programme will run by invite-only in four cities in Germany: Berlin, Leipzig, Frankfurt, Hannover.
Zalando Zet members will get early access to sales, and they will also be able to contact stylists and experts via telephone or Facebook chat to answer fashion-related questions.
They will also benefit from faster delivery, including same-day, dedicated customer service, and the new return-on-demand service, which enables customers to have their returns picked up within two hours at a time and location of their convenience.
During the initial phase of the programme, customers in the four Germany cities will be able to test the service for no additional cost for three months. When the trial ends, they will have the option of becoming members for €19 a year. Further cities in Germany will follow within the next months.
Last month, Zalando announced that it successfully launched Zalando Fulfillment Solutions recently, giving fashion brands access to its logistics infrastructure and know-how. Through this service, Zalando takes over the order fulfilment for partners from inbound to return.
