SF Express opens Melbourne service station

SF Express officially announced the opening of its first Australia service station in Melbourne early this month.

In a statement regarding the launch, SF Express said that it had been offering delivery services to the country since 2014, but with the opening of this new service station, the company said it “will be able to expand its service offerings and provide export delivery services that cover many destinations throughout the Asia-Pacific region”.

The statement continued: “SF Express’s new foray into Australia aims to help more Australian customers expand their businesses to the rest of the Asia-Pacific region, particularly for cross-border e-commerce and cold chain logistics customers.”

Kenneth Xu, head of Sales and Marketing from SF Express Australia, commented: “We are excited to set up operations in Australia as the country has a long history of close trade ties with China, given its large percentage of ethnic Chinese and its strategic location within the Asia-Pacific region. Australia is well known for its wine, beef, and dairy exports, and its premium brands appeal to a growing demographic of middle class consumers in China. We hope that we can benefit from growing trade ties and cross-border e-commerce between Australia and China.”

Meanwhile, SF Holding (the parent company of SF Express) recently announced that it has entered into a joint venture agreement with HAVI aimed at building a cold chain logistics company in China.

Eddie Huang, SF Assistant CEO said: “Bringing together our respective resources and capabilities will create more value and opportunities for customers. For example, SF has deep experience in the B2C market whereas HAVI is traditionally very strong in the B2B market. The new joint venture will provide customers throughout the cold chain market with end-to-end solutions and services. We are excited about the future of working together.”