La Poste organises a public consultation for presenting its direct marketing project
La Poste launched a public consultation for offering new direct marketing products.
This public consultation is organized with ARCEP (French postal regulator).
The objective of this consultation is to modernize and offer a new range of products linked to the Quality Courrier program which will be launched during the first quarter in 2008.
This public consultation is open from 20 August 2007 to 14th September 2007.
These new offers will be accompanied by an evolution of commercial conventions which govern the relations of the Post office with its large customers.
New rules will be added to the mails of more than 50 grams (The current conventions regulates the direct marketing and courier management of less than 50 grams.