Direct Marketing Association backs Royal Mail discount scheme

The Direct Marketing Association (DMA) has revealed its backing for a new scheme to offer businesses a discount on postage for direct mail.

As part of the scheme, businesses that reduce the amount of unnecessary messages they send out could receive a cut-price service per item, as well as other potential savings.

The head of postal affairs for DMA, Alex Walsh, told PrintWeek that the organisation was behind such plans.

He explained: “We’re hoping companies take part for a variety of reasons, as it can do a lot of good.

“Under the terms of the scheme, companies receive a discount by complying with Royal Mail requirements.”

The DMA recently revealed plans to recognise the best door drop campaigns carried out in the UK by businesses and agencies.