UK direct mail spend falls for second year while door-drops increase
Direct mail spending has fallen for the second year running, but the decline had been slightly offset by a rise in door-drops, according to a new report.
Thomson Intermedia and KPMG’s annual media spend figures for 2005 showed overall adspend increasing by 5.4%, with growth concentrated in TV and online.
The year-on-year decline in direct mail was reversed in the last quarter of 2005.
