Will print feel the pinch from Williams Lea deal?
How we think print fits into the business landscape has just shifted dramatically following Deutsche Post’s bid for Williams Lea. The global mail and logistics firm, which operates DHL Global Mail in the UK, has described Williams Lea as a provider of “value-added document and mail-related services”. As so much print ends up in the post for whatever application, be it direct mail, bills, statements or all manner of other business and consumer communication, it seems to be a perfect match. If the parent company can gain all Williams Lea’s fulfilment – the logistics and postage – then the deal could prove to be a cash cow, but that’s only part of it. InfoTrends CAP Ventures has claimed that of every GBP6 spent on a document only GBP1 is on print production, the rest comes before and after in document management, design, fulfilment and logistics.
Deutsche Post, has just carried out a pincer movement on print. It has a strong position in fulfilment and has bought one of the pre-eminent players in print and document management.
Read More
