Tag: direct mail

One in three UK mailshots littered with blunders says research

Posted by | Nov 2, 2005 | |

Around a third of unsolicited direct mail delivered in the UK has mistakes in prospects’ name and addresses, according to new research. The research by data firm EuroDirect monitored unsolicited mailshots from around 330 UK businesses over several months. It found that out of 1,004 mailings received, 283 were to either deceased or gone-away residents or had spelling blunders in names and addresses. EuroDirect warns that this could cause distress and aggravation to those who receive the mail, as well as a waste of money for printing and postage to clients.

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Robottom quits UK DMA to start consultancy

Posted by | Oct 21, 2005 | |

DMA (UK) director of postal affairs and industry development David Robottom – one of its most experienced executives – has quit after ten years at the trade body to launch his own consultancy. Robottom, who leaves at the end of November, has secured a contract with TNT Mail UK – one of the main challengers to Royal Mail. He will advise the company on building relationships with mailing houses and public affairs. He is setting up the shop with his wife, who runs her own human resources consultancy. The new venture, D&S Consultants, will offer a range of advice on postal affairs, environmental issues, and data and direct marketing.

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Pitney Bowes joins forces with UK Kall Kwik to deliver creative mailing solutions

Posted by | Oct 18, 2005 | |

Pitney Bowes has been chosen by Kall Kwik as its mailing and strategic fulfillment partner to support and strengthen its new Design to Delivery(D2D) communication solution. Pitney Bowes will be offering the 160 locations across the UK a range of mailing solutions to handle the individual needs of each Kall Kwik. The full AddressRightrange of printers and software, and a variety of folder-inserters, will help Kall Kwik grow their direct mail business and produce personalised campaigns more efficiently. Fabienne Luisetti, Head of Product Marketing at Pitney Bowes, comments, “Recent research shows that 25% of SMEs in the UK are already conducting best-practice direct marketing and this is predicted to rise to 39% by 2007. Our partnership with Kall Kwik is testimony to the emerging need by organisations to enhance the value of their mail and increase the impact of each mail piece – whether it is a large corporate or a small business based locally.”

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