Pitney Bowes joins forces with UK Kall Kwik to deliver creative mailing solutions
Mail and messaging specialist, Pitney Bowes, has been chosen by Kall Kwik as its mailing and strategic fulfillment partner to support and strengthen its new Design to Delivery(D2D) communication solution.
Pitney Bowes will be offering the 160 locations across the UK a range of mailing solutions to handle the individual needs of each Kall Kwik. The full AddressRightrange of printers and software, and a variety of folder-inserters, will help Kall Kwik grow their direct mail business and produce personalised campaigns more efficiently.
Increasing response rates to campaigns through better targeting has never been more important. By using Pitney Bowes' AddressRight Prosoftware, Kall Kwik will have the capability to manage their clients' direct mail campaigns: – by segmenting and selecting a mailing list; deleting duplicate entries; enhancing the openability of the mail by using advanced graphics and features such as barcodes, imported images and intelligent addressing; enhancing the address data using Royal Mail's Postcode Address File (PAF) and saving operational costs by accessing CleanMail or Mailsort rates.
Fabienne Luisetti, Head of Product Marketing at Pitney Bowes, comments, "Recent research shows that 25% of SMEs in the UK are already conducting best-practice direct marketing and this is predicted to rise to 39% by 2007. Our partnership with Kall Kwik is testimony to the emerging need by organisations to enhance the value of their mail and increase the impact of each mail piece – whether it is a large corporate or a small business based locally. Direct mail is a proven method for successfully growing revenue, acquiring new customers and communicating regularly with existing customers.
"With Kall Kwik's expertise in design, print and campaign management and Pitney Bowes' technology and nationwide support network, there is now a readily accessible solution to Kall Kwik's clients' direct marketing needs – from design, all the way through to delivery."
Mike Hutter, Managing Director of Kall Kwik UK, adds, "We are delighted to be launching a strategic partnership with a highly professional company. Pitney Bowes' expertise in the marketplace will help Kall Kwik provide an advanced level of service and direct mail knowledge to our clients."
About Pitney Bowes
Pitney Bowes is the world's leading provider of integrated mail and document management systems, services and solutions. The $5.3 billion company helps organisations of all sizes efficiently and effectively manage their mission-critical mail and document flow in physical, digital and hybrid formats. Its solutions range from addressing software and metering systems to print stream management, electronic bill presentment and presort mail services. The company's 85 years of technological leadership have produced many major innovations in the mailing industry, and it is consistently on the Intellectual Property Owners Association's list of top U.S. patent holders. With approximately 35,000 employees worldwide, Pitney Bowes serves more than 2 million businesses through direct and dealer operations. More information about the company can be found at http://www.pb.com.
About Kall Kwik
Kall Kwik, the Franchisor of the Year 2005 and Business Superbrand, is the UK's market leading provider of design and print services for business.
Kall Kwik operates from nearly 160 locations across the UK who provide business clients from FTSE 100 organisations to SMEs with a range of design to delivery services that include, design for corporate communications, direct mail, oversize print, digital and lithographic printing, fulfilment and delivery.
Founded in 1978, Kall Kwik has been working in partnership with Owners providing them with a proven business formula and lifecycle support package that has seen average turnover grow to GBP430,000 per year with the most successful operation exceeding sales of GBP2 million.
