Tag: Direct Marketing

Wales’s minister looks to ban junk mail

Posted by | Jul 1, 2007 | |

Wales’ minister is looking to ban junk mail as part of the Assembly’s commitment to green issues.

The move to boot unwanted competitions, loan offers and credit card applications off our doormats forever would rank alongside the smoking ban as another bold piece of legislation introduced here in the wake of devolution.

The Environment Agency estimates junk mail from households and businesses helps to create 4.6 million tonnes of landfill in Wales every year. In 2004 a National Audit Office report predicted Wales will run out of space for dumping rubbish by 2010.

Ms Davidson’s words echo her proposal last month to ban or enforce a levy on plastic bags in Wales. It is a reflection of the rising importance of environmental concerns among voters.

But any such move would face opposition from Royal Mail, which makes millions every year from contracts with private firms to deliver junk mail.

Responding to the Welsh Minister’s idea, a Royal Mail spokesman spelled out how vital junk mail is to its business.

“Our future depends on it competing effectively in all parts of the market and that includes unaddressed mail. The revenue from unaddressed mail helps keep Royal Mail’s stamp prices among the very lowest in Europe and we believe our customers would prefer our uniformed postmen and women to deliver this mail rather than someone else,” he said.

Figures from industry body the Direct Marketing Association claim junk mail accounts for 814,000 jobs in the UK. In 2005 alone, it generated business worth GBP 107bn.

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Royal Mail unveils next phase in direct marketing

Posted by | May 1, 2007 | |

Royal Mail has launched a new direct marketing service that will seek to fuse traditional direct mail campaigns with digital media.

Following the successful trial of its Personalised Integrated Media solution last year with Audi, the firm has decided to roll out the scheme for all customers seeking to launch a direct marketing campaign.

However, for any direct mail initiative to prove successful, a high standard of data quality is needed so as to ensure that information is being sent to the correct addresses. Returns on investment can often be reduced by incorrect data which causes information to be sent to old or inaccurate addresses, meaning that data cleansing exercises are important to get the most out of any such campaign.

By maintaining a high standard of data quality, through data suppression and data cleansing operations, a firm can carry out a highly successful direct mail campaign, even without the latest technology as employed by Royal Mail.

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Postal union of Israel Post ends strike, but resumes work sanctions

Posted by | Apr 15, 2007 | |

The union of Israel Postal Company employees decided Sunday night to resume sanctions they applied last week instead of the full strike that shut down postal services on Sunday.

The 7,000 workers are protesting the government’s failure to lower bulk-mail rates so that the company can compete with private entrepreneurs in distributing hundreds of thousands of letters at a time. The workers claim that by not allowing the new state company to be competitive when it loses its monopoly in delivering bulk mail, many of them will be fired.

Diplomatic mail will not be distributed; mobile post offices will not operate; regular post office branches will close early (3:30 p.m. at large branches and 1:30 p.m. at smaller ones); and postal banks will not accept payments into government accounts.

However, postal agencies, which are owned by contractors rather than postal employees, continue to function normally in areas where they exist.
The National Insurance Institute said that NII allocations could be collected at these agencies Although the sending of letters by individuals is falling into disuse due to e-mail and faxes, the use of postal branches continues.

The Internet has significantly increased the ordering of products mailed directly to consumers. In addition, postal banks are widely used because they do not charge the fees demanded by commercial banks; thus many self-employed people go to the post offices on the 15th of the month to make their Value Added Tax payments and recipients of NII payments to get their money.

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Mail Fullfillment Services & P-DM Direct Marketing Solutions

Posted by | Mar 6, 2007 | |

we are a provider of Direct Marketing, Mailing Fullfillment Services and new Digital Marketing Solutions, and have just moved our production facilities to purpose built premises in Cambridgeshire.

In addition to our envelope inserting and polywrapping facilities, we are also able to offer design and print services, offering you a complete solution for your mailing requirements.

We are also a provider of new technologies and are a Sony solutions provider, our latest product “p-DM” is set to revolutionise the way that companies communicate with and manage their customers.

We recently completed a project with Audi on the launch of their new 4×4 the Audi Q7, the first ever in the UK.

p-DM has proved very successful, with it’s unique “Track & Trace Facilities”, increased response rates and full usage reporting and customisation. It is a brand new product to the UK so holds many opportunities.

Full details of our services are available on our website: www.firstmailing.co.uk

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