The Advertising Association is including spend on direct mail in its Advertising Forecast for the first time, predicting a 4.1percent rise in spending on the medium in the UK in 2004.
The figure puts the medium behind the overall growth rate for other media of 4.8percent, but only includes mailouts and not other aspects of direct marketing, such as door drops and inserts.
Read MoreIn their new rules restricting state aid to troubled companies, European Union regulators could require governments to open protected markets in exchange for approving some corporate bailouts. The EU announced new guidelines yesterday aimed at forcing companies to pay back state aid. But the initiative doesn’t stop at demanding cash or the selloff of assets in return. It also gives governments the alternative of fostering more competition as a way to gain EU approval for aid to companies in distress. But experts say the rules could magnify differences within Europe over the pace at which governments permit competition in protected sectors. France and Germany, which have been outspoken about protecting their industrial giants, already accuse the European Commission of jeopardizing jobs and stability by moving too quickly to liberalize markets.
Read MoreMembers of the various pallet networks are divided over the effects a potential takeover would have on the operational and profitability of their particular network.
Read MorePalletline has ordered a new generation of track and trace equipment for use throughout the network folowing positive results from trials at 6 depots. Chairman Bob Russett says that the network is upgrading the bespoke system and introducing new systems in stages – there is no big bang approach.
Read MorePall-Ex (UK) has attracted AE Parker to its growing network of hauliers. The Chichester-based company will cover the Fareham, Havant, Chichester and Bognor area.
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