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DHL steps forward to claim FitFlop deal

Tuesday, September 7th, 2010

DHL Supply Chain has been awarded a contract with FitFlop Footwear to support its direct entry into the e-commerce market.

The contract with DHL Supply Chain will cover the brand’s e-commerce fulfillment, ensuring that online orders can be delivered to customers the next day or within 48 hours. The relationship is timed to support FitFlop’s e-commerce site launch, which is initially forecasted to bring in thousands of orders a week.

DHL was selected over other competitors to manage a full range of services from product receipt, storage, pick & pack including inspection through to verification of returns. The logistics provider will also support Christmas gift-wrapping, packaging recycling and multiple order placements.

FitFlop’s operations director Gary Cann said: “We are delighted to be entering this partnership with DHL. The team’s understanding of our business will enable them to support our needs both at launch stage and as we grow.”

John Boulter, managing director non food retail, DHL Supply Chain UK, added: “With this new agreement DHL will provide a flexible solution for FitFlop Footwear, avoiding the need for high initial investment. It gives them a new route to market and makes use of our shared user facilities, allowing for expansion as their multi-channel business grows”

Launched to the UK market in 2007, the FitFlop has become a footwear phenomenon. Described as footwear with the gym built-in, they have been designed to help trim, tone and tighten leg muscles, providing wearers with a work out all year round.  As the world’s fastest growing health and wellness footwear brand, FitFlop is building a multi-channel business to better connect with its loyal consumers.

Source: DHL

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Direct Link Worldwide Ltd

Direct Link specialises in international cross border distribution and returns of e-commerce packages worldwide. Parent company PostNord (the merged Swedish and Danish Post Offices) supports Direct Link with IT expertise, postal connections and international logistics solutions, across the Nordic countries and intercontinentally.


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