UK DMA splits Robottom role to address growth of other media
The DMA (UK) is carving up the role of director of industry development and postal affairs – left vacant by the departure of David Robottom (PM October 21) – to reflect the growing importance of other media channels.
Robottom’s main role is to be split in two, with the appointment of a director of media channel development, and a head of postal affairs, who will report to them. Neither post has been filled. His compliance remit will be folded into that of director of compliance Tessa Kelly, while his environmental role will be handed to another, yet to be decided, director.
DMA chairman Charles Ping says: “The decision to split the role reflects changes in the industry. Post, although still a key area, is now just one of the many direct disciplines. These days we’ve got the likes of email, Internet, digital and search-engine marketing, and we’re looking for someone with experience of all media.”
Robottom left at the end of last month, after ten years. He has set up a consultancy with his wife, D&S Consultants, which will offer a range of advice on postal affairs, environmental issues, data and direct marketing. He has already secured a contract with Royal Mail rival TNT UK Mail and data specialist DQM Group (PM November 18).
