Experian acquires French email marketing services company

Experian has acquired French email marketing services company Emailing Solution for an undisclosed sum.

Emailing Solution provides email development, delivery and management services, as well as hosting and managing email address databases. The company employs 50 people, of which six are based in Barcelona, and has more than 300 clients including Axa, Orange, Staples and HP.

The acquisition expands Experian Marketing Solutions’ range of services in France beyond address management.

Experian will integrate the company into its own email marketing services business Cheetahmail, which already operates in the UK, US, Ireland and the Netherlands.

Chris Savage, managing director of Experian’s data integrity and digital services business, said: “Emailing Solutions complements CheetahMail’s European presence and will help drive our development in permission-based email marketing in the French market.”