Canada Post Hosts 'LIFT,' 5th Annual Direct Summit for Retailers
Canada Post announced today the conference dates for the Direct Summit, a conference dedicated to the advancement of the Multi-Channel Retail Industry in Canada. Summit delegates will meet April 21-23 at the Pantages Hotel and Spa in Toronto.
“The main theme for this year’s conference centers on the customer experience and increasing the lift in consumer response through direct marketing,” said Laurene Cihosky, SVP of Direct Marketing for Canada Post. “Retailers at the Summit have a tremendous opportunity to network and talk about what works.”
The Direct Summit will include speakers from Google Inc., LL Bean, JC Williams Group and Future Shop, winner of the Retail Council of Canada’s 2007 Multi-Channel Retailer of the Year award. More than 130 retailers attended the Summit last year.
The keynote speaker is Jeanne Bliss, managing partner at CustomerBliss and author of Chief Customer Officer; Getting Past Lip Service to Passionate Action. For 25 years, Jeanne Bliss reported to the Presidents of direct retailer Lands’ End, Allstate, Mazda, Microsoft and Coldwell Banker Corporation as their Chief Customer Officer. Bliss is considered a leader in changing the culture and DNA of companies and making them more effective.
The Direct Summit is unique because of the peer-to-peer interaction. Senior delegates will learn strategies their peers are employing to capitalize on Canada’s strong dollar, and identify co-marketing partnerships to attract and convert new market segments. Add to that, a “Catalogue Critique Clinic” which will provide expert advice from executives at St. Joseph Content/Pi Media, who will review a number of current North American catalogues, identifying what works in each and what can be improved.
According to eMarketer, the Canadian direct retail industry will have increased by 45 percent by the end of 2007. Senior Analyst, Jeffrey Grau, will present eMarketer’s new forecast about online retail sales in Canada and will discuss which factors will drive market growth in 2008 and beyond. Jeff will also draw from a rich set of survey data from eMarketer’s latest report on Canada’s growing “etailing” industry and U.S. multi-channel retailing trends to present lessons for Canadian online retail marketers.
Canada Post announced today the conference dates for the Direct Summit, a conference dedicated to the advancement of the Multi-Channel Retail Industry in Canada. Summit delegates will meet April 21-23 at the Pantages Hotel and Spa in Toronto.
“The main theme for this year’s conference centers on the customer experience and increasing the lift in consumer response through direct marketing,” said Laurene Cihosky, SVP of Direct Marketing for Canada Post. “Retailers at the Summit have a tremendous opportunity to network and talk about what works.”
The Direct Summit will include speakers from Google Inc., LL Bean, JC Williams Group and Future Shop, winner of the Retail Council of Canada’s 2007 Multi-Channel Retailer of the Year award. More than 130 retailers attended the Summit last year.
The keynote speaker is Jeanne Bliss, managing partner at CustomerBliss and author of Chief Customer Officer; Getting Past Lip Service to Passionate Action. For 25 years, Jeanne Bliss reported to the Presidents of direct retailer Lands’ End, Allstate, Mazda, Microsoft and Coldwell Banker Corporation as their Chief Customer Officer. Bliss is considered a leader in changing the culture and DNA of companies and making them more effective.
The Direct Summit is unique because of the peer-to-peer interaction. Senior delegates will learn strategies their peers are employing to capitalize on Canada’s strong dollar, and identify co-marketing partnerships to attract and convert new market segments. Add to that, a “Catalogue Critique Clinic” which will provide expert advice from executives at St. Joseph Content/Pi Media, who will review a number of current North American catalogues, identifying what works in each and what can be improved.
According to eMarketer, the Canadian direct retail industry will have increased by 45 percent by the end of 2007. Senior Analyst, Jeffrey Grau, will present eMarketer’s new forecast about online retail sales in Canada and will discuss which factors will drive market growth in 2008 and beyond. Jeff will also draw from a rich set of survey data from eMarketer’s latest report on Canada’s growing “etailing” industry and U.S. multi-channel retailing trends to present lessons for Canadian online retail marketers.
The Direct Summit is open to all retailers who have a direct retail business or interest in Canada. The conference will also benefit those retailers interested in building a multi-channel retail strategy and those forging a strong first step into the Canadian retail marketplace.
Media outlets interested in attending the Direct Summit or interviewing speakers are invited to contact Evan Howell at 919 277 1183 / [email protected] for more information.
Quick facts:
Canada Post’s Direct Summit (the Conference for Cataloguers & Multi- Channel Retailers)
Registration is $200 for Retailers
April 21 – 23, 2008
Pantages Hotel & Spa
200 Victoria Street
Toronto, ON
M5B 1V8
416.362.1777
Toronto, Ontario, Canada
http://www.directsummit.ca/
