EuroDirect to join Royal Mail data partners (UK)

Royal Mail is strengthening its investment in data services by adding EuroDirect to its panel of data partners.

The move is designed to better service Royal Mail’s customers with dedicated data solutions, and assist them in using data tools to improve the effectiveness of their direct mail campaigns.

Royal Mail’s clients will now benefit from EuroDirect’s Data Exchange prospect pool consisting of 40 million records, its suite of Cameo Consumer Classifications, credit-scoring service CallQualify, and consumer insight and marketing intelligence system Microvision.

EuroDirect joins Dataforce on the panel, which was set up in January.

Royal Mail is strengthening its investment in data services by adding EuroDirect to its panel of data partners.

The move is designed to better service Royal Mail’s customers with dedicated data solutions, and assist them in using data tools to improve the effectiveness of their direct mail campaigns.

Royal Mail’s clients will now benefit from EuroDirect’s Data Exchange prospect pool consisting of 40 million records, its suite of Cameo Consumer Classifications, credit-scoring service CallQualify, and consumer insight and marketing intelligence system Microvision.

EuroDirect joins Dataforce on the panel, which was set up in January.