Allen appointed interim president & CEO at US DMA

The Direct Marketing Association (DMA) has named Robert (Bob) Allen interim president & CEO. Allen, an award winning direct marketing executive, is the former president & CEO of The Vermont Country Store, a multichannel retailer of hard-to-find products.

He will assume the title of Interim president & CEO effective today, and be based in DMA’s New York office.

Allen is a veteran of The Vermont Country Store, where he began in 1982 as assistant to the president. He advanced to president in 1994, earning the distinction of the first non-family president of the business. Allen has extensive experience with a diverse marketing background, currently serving as a director for six for-profit companies in New England:  Gardeners Supply; Cuddledown; Susan Sargent Designs; JK Adams; Danforth Pewterers; and Kalow Technologies. He received a lifetime achievement award in 2004 from Catalog Success magazine and another in 2008 from the New England Mail Order Association.  He is a graduate of the University of Rhode Island.

“Bob Allen’s in-depth knowledge of direct marketing and his multi-year experience leading a trade organisation make him the natural choice to lead DMA during this time,” said Eugene R. Raitt, DMA Board chairman.  “He has successfully navigated businesses through revolutionary changes in direct marketing and will keep DMA advancing into the 21st Century.  He is exactly the kind of forward-thinking leader we need.”

“I am honoured to serve DMA while the board conducts a thorough search for a permanent President & CEO,” said Allen.  “Direct marketing is in the middle of a period of rapid change. It will be important to maintain a balance between tried and true methods and new concepts like social media and the digital landscape; as I did when guiding The Vermont Country Store in its evolution from strictly ‘traditional’ media to digital.  Successful companies will be the ones who understand and embrace both.  I look forward to guiding DMA through this process.”

Relevant Directory Listings

Listing image


SNBC Smart Locker Since 2013, SNBC began to enter the logistics industry. As the last-mile solution provider, the company focuses on parcel locker and so far has installed more than 68,000 sets worldwide and gain a great reputation within the industry. First-class quality and outstanding […]

Find out more

Other Directory Listings

News Archive



MER Magazine

The Mail & Express Review (MER) Magazine is our quarterly print publication. Packed with original content and thought-provoking features, MER is a must-read for those who want the inside track on the industry.


P&P Poll


Which PUDO technology supplier is most familiar to you?

Thank you for voting
You have already voted on this poll!
Please select an option!

Pin It on Pinterest

Share This