Cellcodes for Direct Mail response
Richard Wishart, managing director of Delivery Management, explains all for Post&Parcel. At the recent Mail and Express Delivery Show (MEDS) in London, the Direct Mail Industry was asking for a “Mail Out” and “URL Back” solution.
Two weeks ago I met with Mirko Kisser, the CEO of Celloon GmbH, and he was looking for a way to enter the UK Market. I agreed to present the concept at the MEDS event – which seemed to hit the spot.
I included the QR code in my presentation at the MEDS event where I was speaking about further commercial opportunities for barcodes and RFID.
Cellcode for Direct Mail response
The presentation was fully interactive. Using a smartphone with a QR reading app, you could take a picture of the QR code and be redirected to a Landing Page on my Website that had been specially prepared for the event. Celloon provide a “homepage” symbol on the code and the redirection to the Web landing page http://del-mgt.co.uk/Cellcodes.aspx is via a Campaign Management application.
I intend holding a Webinar on this subject in the next couple of weeks – if you are interested in participating please contact me on [email protected]. We will be examining the Campaign data received during the Conference.
For this to work you need a smart phone with a reasonable camera and the ability to use apps.
You download and install an app to your mobile that permits you to capture and read the QR codes (for example from http://www.i-nigma.mobi/ ). You activate the app and capture a QR code whenever you see one.
Why not experiment by taking a photo of the QR code in this blog.
