MRW's new commercial strategy
This 16 years ago in Portugal with a net 58 franchises in operation, MRW bet
2011 reposition the brand by focusing the strategy and expand its services. With the appointment of
Jorge Reis as new Commercial Director, the Catalan company wants to streamline the shopping area where the
service excellence combines the ability to adapt to market needs. The Consumer Goods
was aware of the new services from MRW.