PostNord announces new collaboration with Alibaba
PostNord Denmark has announced that it has entered into a new collaboration with Alibaba which it claims will “make it easier and cheaper for Danish and Nordic e-retailers to reach affluent Chinese consumers”. The postal operator added that the deal will also mean that “parcel volumes from the Nordic region to China will increase”.
The agreement has given PostNord the opportunity to establish a Nordic platform on the shopping portal Tmall Global.
Commenting on the deal, PostNord’s Head of business area eCommerce & Logistics, Peter Kjær Jensen said in a statement issued on Friday (15 January): “China has about 350 million consumers who shop online, and Alibaba Group is the biggest e-commerce player. So we are thrilled about this collaboration, which makes it possible for us to help Danish and Nordic businesses sell their products in China, while we handle shipping.”
Alibaba Group’s country manager for the UK/Ireland and the Nordic region, Amee Chande, added: “Alibaba Group sees the collaboration as a central partnership that gives Chinese consumers access to high-quality products.
“Danish and Nordic brands will now be exposed to the more than one hundred million Chinese consumers who visit our platform in search of unique, international products. We see the collaboration with PostNord as a central partnership in Europe that gives Chinese consumers access to high-quality products.”
PostNord Denmark has already been working for some time with China Post, whose portal ule.com served as a gateway for numerous Danish e-retailers who wanted to enter the Chinese market.
And for its part, Alibaba has also been working with other national posts – including Australia Post and the UK’s Royal Mail – to establish country platforms on Tmall Global.