No one-stop shop for us: express is our niche, pledges GeoPost
Claude Béglé, CEO northern Europe for GeoPost, bucked the popular trend towards the logistics one-stop shop earlier this month by calling for more focus on the express industry.
By working in a niche market, GeoPost was able to get business from logistics operators anyway, he said. “They come to us, but if we were in competition they would not. We want to concentrate on two services – parcels and international express.” International traffic contributed 8% to revenues last year and GeoPost is projecting a 10% increase this year.
GeoPost, made up of DPD, Chronopost, Parceline and Interlink, is part of La Poste, Europe’s second largest postal service. It has spent the last 18 months building its international network through partnerships with FedEx and post offices in Scandinavia, the Baltics, Spain and Italy.
Béglé admitted different cultures made building a European network a challenge, but said the move was essential. “People are shy of international and sometimes they don’t have the knowledge.
“But we will not forget about domestic because this is where we make our most profit today.” GeoPost is divided into GeoPost UK and Geopost Central Europe, covering the rest of the continent. The biggest market, Germany, underwent regional restructuring earlier this year and an MD will be announced shortly.