US DMA backs motion to modernise postal system

The US DMA has welcomed fresh moves by the government to overhaul the country’s postal operations, amid claims that the service must change or crumble.

The House of Representatives’ government reform committee held a special panel on postal reform to hear the concerns of the mailing sector over the future of the US Postal Service (USPS).

The direct marketing industry is calling for the USPS to be given a facelift in response to the introduction of new media channels, such as email marketing and e-commerce.

Observers claim the world’s largest postal network could be jeopardised by the current business model, which they say does not support reliable, affordable services. Postage prices may also rise substantially if the USPS is not modernised.

Speaking after the hearing, Robert Wientzen, US DMA chief executive and president, said: “The USPS’ outdated business model, established by the Postal Reform Act of 1970, significantly limits its ability to operate competitively in the 21st century.

“We are very pleased that a range of voices that rely on direct mail, from catalogue companies to charities, were invited to share their concerns and make recommendations to the committee.”