Zac Posen and DHL partner on
Internationally Renowned Designer and Global Express Carrier Debut
Limited-Edition Leather Tote to Raise Money for Leading Educational Organization
DHL and Zac Posen, the New York-based fashion designer, have joined forces to raise money and awareness for TeachersCount, a national non-profit that supports the teaching profession. The centerpiece of the exclusive global partnership is the “Tote for Teachers” campaign.
For the initiative, Zac Posen has designed a limited-edition leather tote bag, with DHL underwriting the production of the Italian-made accessory. Zac and DHL kick off the campaign this week in New York City, unveiling the bag with a launch party during Mercedes-Benz Fashion Week, an event DHL sponsors and at which Zac stages his ready-to-wear runway shows.
For each bag sold, DHL will donate 100 pct of the proceeds to TeachersCount, a 501(c)(3) non-profit organization, as well as provide complimentary DHL ground delivery for each purchase. Priced at $400, the bag will be sold exclusively online at www.toteforteachers.org.
The Tote for Teachers campaign will also include a print public service announcement (PSA) featuring Zac and Jane Avrich, his high school English Literature teacher. The PSA is the latest in TeachersCount’s “Behind Every Famous Person is a Fabulous Teacher” series.