Japanese postal firms merge to create new brand
A new brand will be created when Japan Post Service Co. and Nippon Express Co. integrate their parcel delivery operations in October.
A new brand will be created when Japan Post Service Co. and Nippon Express Co. integrate their parcel delivery operations in October, the firms said, signalling the end of the long-established Yu-Pack and Pelican brands.
After reaching an agreement on the integration in October 2007, the two sides have been debating what to call the parcel delivery service.
At one point, they were leaning toward keeping Japan Post’s Yu-Pack brand, but concerns were raised about how this would affect the morale of Nippon Express employees. The new brand name is to be announced around the end of May.
