Saudi Post launches summer campaign on E-Mall site
Saudi Post has launched a new promotional campaign to attract shoppers to its internet shopping mall, E-Mall. Launched this month, the E-Mall‘s latest campaign has a summer travel theme, and includes offers, special gifts and highlights particular products in participating stores.
Saudi Post’s E-Mall has been running since mid-2009, offering an online platform to help Saudi Arabia’s merchants get into online retail, while also helping to build package volumes for the Post’s delivery services.
The E-Mall includes a variety of individual online stores, an electronic payment system and integrated doorstep delivery.
Majed Bin Anzzan, general manager of Postal Operations at Saudi Post, said a recent promotional campaign focused around a “Gifts of Success” theme saw orders placed on the E-Mall increasing 16%.
The campaign also saw more than 400 new users registering to use the site.
Bin Anzzan said new stores have recently joined the E-Mall including telecommunications retailer OneCard and travel company Al Rajhi Aviation Company.
Saudi Post has now made its E-Mall accessible through mobile smartphones, with a special iPhone application. Available to Saudi consumers from the iTunes App Store, the E-Mall app allows browsing of the site and completion of the purchase process.
