Tag: Direct Marketing

Experian extends European network with Italy office

Posted by | Jun 24, 2004 | |

Experian, the data and credit services company, is further strengthening its presence in Europe with the opening of its first office in Italy.

The new launch targets the Italian market with services to improve the effectiveness of direct marketing campaigns, prospect lists, data cleansing and campaign management tools. The Italian office joins the company’s other European operations in the UK, France, Germany, the Netherlands and Spain.

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TPG Acquires remaining 40% stake in leading direct marketing company in the Czech Republic and Slovakia

Posted by | Feb 13, 2004 | |

The mail, express and logistics company TPG N.V. has acquired the remaining 40% of the shares in the DIMAR Group through Cendris, a subsidiary of TPG Post. DIMAR is one of the leading providers of full-service direct marketing activities in the Czech Republic and Slovakia. TPG had already acquired a 60% stake in DIMAR in 2002. The DIMAR Group has combined revenues of EUR 9 million and 160 employees, and offers a wide range of Direct Marketing activities in the Czech Republic and Slovakia. The company offers services in the area of customer relation management (CRM), database management, consumer and business
information, printing, creative design and call centres.

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The door-to-door believers

Posted by | Feb 12, 2004 | |

Used by 84 of the nation’s top 100 advertisers, door-drops are steadily gaining momentum.

While some marketing media have been hit hard by diminishing budgets, the door-to-door sector has experienced strong and steady growth in the past few years. And the number of big advertisers won over by the medium is impressive.

Of the top 100 advertisers in 2002, 84 used door-drops as part of their marketing mix, according to Campaign magazine. In 1997, it was just 23.

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DMA Accuses UPS of Holding Up Postal Reform

Posted by | Jun 18, 2002 | |

The Direct Marketing Association criticized United Parcel Service yesterday, saying UPS was trying to thwart postal reform.
“UPS appears not to have the best interest of its customers at heart,” said H. Robert Wientzen, president/CEO of the DMA. “It seems clear that they seek to ensure the further decline of the postal service.”
It has been widely reported, the DMA said last week, that UPS is using its lobbying muscle to deny a floor vote to a House of Representatives postal reform draft bill.
Though the DMA has offered mixed reviews of the draft, Wientzen said changes in the system are needed for the U.S. Postal Service to compete. He also said that a healthy postal service would actually help UPS.

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