Tag: Direct Marketing

La Poste launches new directing marketing services for SMEs

Posted by | Apr 4, 2006 | |

The French postal group has unveiled new direct marketing mail services for small and medium-sized firms, and launched a new postal services subsidiary, Mediapost Data, to market these services.

La Poste said it aimed to offer a full range of added-value services for direct marketing, which was a vital part of the mail sector. By targeting the SME market, the postal group aimed to grow its business in this sector, comprising 2.5 million enterprises. While French firms invest about 32% of their communications spending on mail, about 93% of French consumers read addressed promotional material, according to market surveys.

Read More

Deutsche Post World Net further expands international mail network

Posted by | Mar 10, 2006 | |

Deutsche Post World Net is further expanding its international mail network: DHL Global Mail has reached an agreement with Yamato Holdings to form a joint venture in Japan for the Mail area. The new joint venture is the first of its kind in the country and will offer a full range of direct marketing services. DHL Global Mail, will hold 49 percent and Yamato Holdings 51 percent of the shares. Deutsche Post World Net is therefore the first foreign service provider to make a successful entry into the Japanese mail market. “With the joint venture, we are deepening our successful cooperation of many years with Yamato and are creating an excellent platform in order to make use of the enormous opportunities in the world’s second largest mail market,” said Klaus Knappik, Chairman of Deutsche Post World Net’s Divisional Board Mail International. “The new joint venture solidifies our position as the leading worldwide complete service provider in international mail logistics and is therefore another important step in the implementation of our international mail strategy.”

Read More

Will print feel the pinch from Williams Lea deal?

Posted by | Feb 15, 2006 | |

How we think print fits into the business landscape has just shifted dramatically following Deutsche Post’s bid for Williams Lea. The global mail and logistics firm, which operates DHL Global Mail in the UK, has described Williams Lea as a provider of “value-added document and mail-related services”. As so much print ends up in the post for whatever application, be it direct mail, bills, statements or all manner of other business and consumer communication, it seems to be a perfect match. If the parent company can gain all Williams Lea’s fulfilment – the logistics and postage – then the deal could prove to be a cash cow, but that’s only part of it. InfoTrends CAP Ventures has claimed that of every GBP6 spent on a document only GBP1 is on print production, the rest comes before and after in document management, design, fulfilment and logistics.

Deutsche Post, has just carried out a pincer movement on print. It has a strong position in fulfilment and has bought one of the pre-eminent players in print and document management.

Read More

REaD Group buys pay-as-you-go preference service

Posted by | Dec 22, 2005 | |

Suppression specialist The REaD Group has acquired direct marketing preference service My Right To Be Private (MRTBP) for an undisclosed sum.

The online business, which launched earlier this year, aims to protect consumers from unsolicited product marketing. It charges subscribers for services including having their names removed from lists used by the top 50 UK client companies and being added to the Mailing Preference Service and Telephone Preference Service.

Read More

Pitney Bowes joins forces with UK Kall Kwik to deliver creative mailing solutions

Posted by | Oct 18, 2005 | |

Pitney Bowes has been chosen by Kall Kwik as its mailing and strategic fulfillment partner to support and strengthen its new Design to Delivery(D2D) communication solution. Pitney Bowes will be offering the 160 locations across the UK a range of mailing solutions to handle the individual needs of each Kall Kwik. The full AddressRightrange of printers and software, and a variety of folder-inserters, will help Kall Kwik grow their direct mail business and produce personalised campaigns more efficiently. Fabienne Luisetti, Head of Product Marketing at Pitney Bowes, comments, “Recent research shows that 25% of SMEs in the UK are already conducting best-practice direct marketing and this is predicted to rise to 39% by 2007. Our partnership with Kall Kwik is testimony to the emerging need by organisations to enhance the value of their mail and increase the impact of each mail piece – whether it is a large corporate or a small business based locally.”

Read More

Advertisement

Advertisement

Advertisement

P&P Poll

Loading

What's the future of the postal USO?

Thank you for voting
You have already voted on this poll!
Please select an option!



View ResultsHide Results

Post & Parcel Magazine


Post & Parcel Magazine is our print publication, released 3 times a year. Packed with original content and thought-provoking features, Post & Parcel Magazine is a must-read for those who want the inside track on the industry.

Subscribe to the Magazine

 

Pin It on Pinterest