E-fulfilment: Online, off Track
E-fulfilment: Online, off Track
Read MoreTag: E-Commerce
Experian says 80 pct of shoppers use hard-copy catalogues before going online
Experian’s poll of more than 1,500 British consumers found that seven out of 10 have shopped from home in the past year. Of those, 80 pct found the product they wanted in a catalogue and then went online to order it.
Major factors fuelling “flick to click” behaviour are time-poor, cash-rich consumers using online shopping for convenience (63 pct) and to get access to high quality goods (37 pct), Experian said.
The most active markets in the past year were home goods and furnishings, which quintupled, and men’s fashion, which more than trebled.
Quarterly Retail E-Commerce Sales. 2nd Quarter 2007
Quarterly Retail E-Commerce Sales. 2nd Quarter 2007
Previous years / quarters stored on P:LibraryB2C Home deliveryUS Quarterly Retail E-Commerce Sales
Read MoreExternal demand for US web site products and services
More U.S. providers of web infrastructure and services are gearing up to support online retailers’ expansion beyond the U.S., and retailers from outside the U.S. are eyeing the online market in this country. “The drive for international commerce is a huge focus because we are getting a lot of demand from overseas. We are not trying to stimulate it at all, but overseas marketers are coming here and asking us and other U.S.-based companies to help them,” says Ken Burke, CEO of e-commerce platform provider MarketLive. “And, U.S.-based companies want to go international or translate sites into other languages, so we are seeing more requests for it and we are building out more technology to support it.”
Read MoreE-retailers and affiliate partners missing out on global sales, survey says
87 pct of companies polled at a recent retail e-commerce affiliate conference said they would like to sell to non-U.S. markets, but 79 pct said their overseas business amounted to 0-10 pct of total sales, World Market Express reports.
World Market Express polled attendees and exhibitors at the recent Affiliate Summit West conference in Las Vegas about the extent of their global e-commerce business. 29 pct said that they and their clients had no non-U.S. business, and another 50 pct said that 10 pct or less of their business came from outside the U.S.
34 pct of respondents cited as the biggest obstacles to global e-commerce the overall expense of handling international orders and a lack of internal expertise. 21 pct cited the need for international shipping and payment systems.
The survey also revealed a common complaint among e-commerce affiliates: that web traffic they forward to retail e-commerce partners is often wasted because their partners are unable to handle orders from outside the U.S.
Among those respondents that do sell overseas, 28 pct cited the U.K. as among their three largest foreign markets. Canada was ranked second, cited by 25 pct, followed by Australia, 11 pct. Germany, China and India were cited by 9 pct; Japan, 6 pct; and France, 3 pct.
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