Manilla digital mail site signs up 1,100 service providers

Manilla, the digital mail service launched by publishing giant Hearst Corporation in June, now offers its users access to more than 1,100 service providers. The service at Manilla.com is being marketed as a free personal account management service for consumers in the United States, allowing householders to receive, store and pay bills, manage finances and organise magazine subscriptions and loyalty programmes.

Manilla has already established relationships with credit card company Citi Cards, cable television giant Comcast and KUBRa, the provider of customer management platforms for a variety of transactional mailers including power utility Duke Energy.

As well as billing and statements, service providers can use Manilla to provide targeted offers to customers, although the marketing offering is opt-in on the part of consumers.

The company said this week that its service has grown “tremendously” over the two months since its consumer launch.

Unlike rivals in the digital mail sphere like Zumbox, Volly and Doxo, Manilla has the Hearst publicity machine behind it – the publisher of magazines including Cosmopolitan, Elle, Esquire and Marie Claire, which have been featuring advertising for the new digital service.

With more than 1,100 accounts available to users, Manilla said its service serves as a “one-stop-shop” for consumers to manage their accounts.

Manilla chief executive George Kliavkoff said yesterday his service is adding new service providers every day on the back of a good response from consumers.

He said: “We are working tirelessly to bring more accounts to Manilla.com and additional tools to help consumers save time and money.”

As the Manilla service develops, new features including mobile phone applications are planned.