ParcelLab: providing unique and branded experiences will drive growth

ParcelLab: providing unique and branded experiences will drive growth

Operations Experience Management platform, parcelLab, has secured US$112 million (GB£80 million) in Series C funding led by global venture capital and private equity firm, Insight Partners. The organisation connects directly with 150+ carriers worldwide including Hermes, DPD and DHL. 

Endeit Capital joined as a co-investor as well as existing investors Capnamic Ventures and coparion. The funding will enable the Operations Experience category leader to accelerate its mission of bringing people and brands closer together.

Tobias Buxhoidt, CEO and Founder of parcelLab, said; “As e-commerce becomes increasingly competitive, providing unique and branded experiences will drive growth. Identifying opportunities to further connect with people and build a better, stronger relationship is a key differentiator. Brands that are leveraging Operations Experience Management are transforming operational complexity into opportunities to overperform in the market. We’re super excited and proud to be on this journey and looking forward to disrupting new industry sectors with Operations Experience.”

Matt Gatto, Managing Director at Insight Partners, said: “We pride ourselves in identifying and investing in software ScaleUp companies that are driving transformative change in their industries. In parcelLab, we see true potential to transform how brands and people connect and we are thrilled to be able to support and spearhead parcelLab’s growth and progression as they lead the Operations Experience management category into new markets and industry sectors.”

parcelLab was founded in 2015 by Tobias Buxhoidt, CEO, Julian Krenge, CTO, and Anton Eder, COO. Between its Series B and Series C funding rounds, parcelLab has focused on bringing customer experience and visibility into operational processes that are traditionally opaque and full of friction and frustrations. The Operations Experience category tackles post-purchase and beyond and brings a true customer obsession into these dimensions.

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