La Poste and Carrefour joining forces to turn pickup points into essential service locations
Carrefour has teamed up with La Poste via its subsidiary Pickup to create a new nationwide partnership to launch a new Pedestrian drive business model.
Customers will be able to visit “Pickup drives”to access several local services – all under the same roof: they’ll be able to pick up their food shopping, as well as picking up or dropping off parcels. The first Pickup drive is set to open this Wednesday (26 May) in Paris’ 19th arrondissement.
Carrefour has entered into an agreement with Pickup to expand its network of food shopping pickup points in France. Carrefour has already been blazing a trail since it launched its pedestrian drive service in 2018, and now has around a hundred or so such points in France.
For more than 20 years, Pickup – France’s leading pickup network – has been providing people with the opportunity to drop off and collect parcels from locations outside of their home, and recently launched its own first contact points, helping to offset the continuing increase in parcel volumes.
Combining these two activities has given birth to a brand-new concept: the Pickup drive. Located in the town centres of major urban areas, people can pick up all their e-commerce, food and non-food deliveries from such points, all from one convenient location.
So, on 26 May 2021, Carrefour is opening its first pedestrian drive at a Pickup drive, located at 30 rue de Lorraine in Paris’s 19th arrondissement. It will operate six days a week.
A service for France’s major urban areas
Having launched this first jointly-run site on 26 May, several dozen other sites are set to open across France’s major urban areas. They will be based on the same model – a combination of Carrefour’s Pedestrian Drive service and Pickup’s services.
With this new service, La Poste and Carrefour are joining forces to turn these pickup points into essential service locations in every neighbourhood, making everyday life easier. These locations are catering to the changing purchasing patterns of Carrefour and La Poste customers – they want things to be more digital, more practical and more convenient.
Elodie Perthuisot, the Carrefour Group’s Executive Director of E-Commerce, Data and Digital Transformation said: “Carrefour is delighted to be forging this partnership with Pickup. It will help us speed up rollout of our Pedestrian Drive service across the country, and we’ll be able to draw on Pickup’s expertise in managing e-commerce order pickup services in city centres.”