Budbee and Instabox join forces
The combination, subject to customary regulatory approval from the Swedish Competition Authority, would create a new Group with the power to further invest in, and push the boundaries of, consumer-centric and sustainable last-mile delivery services for the e-commerce sector.
Instabox was founded in Stockholm in 2015, and its deliveries to smart automated parcel lockers quickly became a preferred option for many Swedes. Instabox added home deliveries to its offering in 2021 and today operates in five countries (Sweden, Norway, Denmark, the Netherlands, and Germany).
Budbee was founded in 2016 with an initial focus on making home deliveries smarter, faster, and more convenient for consumers. Budbee added boxes in 2020 and today operates in five countries (Sweden, Finland, Denmark, the Netherlands, and Belgium). The two companies have, up until today, been led by their respective founders who will continue to play active roles. In the new company Budbee’s founder, Fredrik Hamilton, will assume the position as CEO and Instabox’s founder, Alexis Priftis, will become Executive Chairman of the Board.
“I have been long-term in my plans since the start, and this move is an amazing opportunity to create something truly substantial. I have of course followed Instabox closely during the
years, and I’m impressed by their journey. This feels like a perfect match, and I look forward to getting to know all my new colleagues. We will achieve great things together”, says
“I think that this is a great fit between two companies that share a lot of common values. Mutual respect and admiration has grown for a long time, and I’m happy that we are now
getting behind the joint goal to transform the world of e-commerce shipping with our obsession with the customer experience and sustainability close to heart. I’m thrilled to see
what we can achieve together”, says Alexis Priftis.
Both Instabox and Budbee have successfully challenged traditional players in the market and pioneered the industry regarding customer-centricity and sustainability. The business logic behind
this combination relies heavily on pooling and building on the two companies’ combined expertise and know-how. Instabee will be able to challenge traditional state-owned players and well-funded on-demand delivery companies entering the e-commerce sector. Furthermore, leveraging potential synergies in operations and sharing technology solutions will lead to substantial savings in terms of carbon footprint.