Royal Mail launches the business movers file: a powerful new source of business leads.
Royal Mail today launched the Business Movers File – a new source of information on businesses that have relocated within the UK.
The file, updated monthly, is designed to provide high quality sales leads for business-to-business marketers.
Companies that have relocated tend to be active buyers of a wide range of products and services – from office equipment to stationery, recruitment, advertising and financial services. According to research from the Directory Association, companies spend more in the first few months of moving than over the next five years and are seen as valuable sales prospects.
The Business Movers File enables marketers to select records by date of re-location, geographic area and opportunity code, which classifies the business by ‘distance moved’. Telephone numbers are also available, so mailing campaigns can be followed up with a call to improve response. This file is screened against the Corporate Telephone Preference Service to ensure that only companies that have opted in to receive direct marketing calls are included in the file.
The file comprises an archive of over 300,000 businesses that have relocated over the previous three years. Each month, approximately 5,000 businesses notify Royal Mail of a move, and agree that their redirection details can be shared with other companies, and that information keeps the Business Movers File up-to-date.
Users are able to subscribe to the file for a monthly feed of records, as well as select from the historic database, for example, to target businesses 12 months after relocating.
Shaun Randles, Head of Data Development at Royal Mail said: “There is a strong demand from our customers for the best sources of potential, high quality leads to maximise the effectiveness of their direct mail programmes. The Business Movers File is designed to help meet this need and enable our B2B customers to contact business movers to send relevant and targeted direct mail at a key time when they’re likely to need certain services.”
Ends
Issued on behalf of Royal Mail by Eulogy!
Rebecca Drury
Tel: 020 7927 9982
Email: [email protected]
www.royalmail.com
