DHL’s new ‘A.M.ERICA Campaign’ promotes speedy delivery between Japan and America
DHL, the world’s leading express and logistics company, launched its ‘A.M.ERICA Campaign’ to promote the advantages of using DHL for deliveries between Japan and America.
The campaign seeks to raise awareness of the convenience and quality of DHL services from Japan to America, which include timely next-morning delivery to major U.S. cities. The campaign will be launched via newspapers, magazines, and the Internet, focusing on the catchphrase “A.M.ERICA”- a combination of “A.M.” and “America.” Conducted in conjunction with the ‘A.M.ERICA Campaign’ will be an prize campaign offering customers the chance to win a trip to this year’s National Basketball Association (NBA) All-Star Game in New Orleans. In May this year, DHL concluded a logistics partner agreement with the NBA covering Asia Pacific region.
In response to sharply increasing demand for air cargo transport between America and Asia, DHL has invested in excess of US$1.2 billion since 2004 to reinforce its American infrastructure, opening new air and ground hubs and expanding existing facilities.
