British Heart Foundation calls pitch

The British Heart Foundation (BHF) is holding a pitch for its fundraising direct marketing account, currently held by Target Direct Marketing.

The charity is the UK’s tenth largest charity direct mailer, spending GBP 2.7m on the medium in 2006.

The Foundation is currently at the chemistry stage and the client is close to drawing up a shortlist of prospective agencies.

Charlotte Guiver, head of supporter acquisition at the BHF, said: “After a number of years of collaboration with Target Direct Marketing, and with major development underway, the time was right to re-assess our agency needs. We are looking to work with an agency who consistently demonstrates a fresh and innovative approach in engaging new and existing supporters.”

The project is being overseen by consultant Allan Freeman of Freestyle Marketing.

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