Sony to make staff cuts after move to DHL
Sony is set to cut jobs following a major restructuring of their Australian operation. The move follows the appointment of DHL to handle the company’s logistics and distribution operations.
Sony is set to cut jobs following a major restructuring of their Australian operation. The move follows the appointment of DHL to handle the company’s logistics and distribution operations.
The company, who sell into the consumer electronics, broadcast and small medium business markets, are expected to lay off more than 50 staff, with CEO Carl Rose telling Channel News that the planning and evaluation process that resulted in their move to DHL was started over 12 months ago and is not a result of the economic downturn.
He said: “During the past 12 months we have been reviewing our operations with a view to improving our operations and in the current environment it makes sense to constantly review costs. The move to DHL makes sense and is not a spur of the moment decision because of the economic downturn.”
“This alliance with DHL will provide Sony with greater flexibility in managing fluctuations in the demand for warehousing. As a business, it allows us to adapt to the needs of our retail partners across the country and reflect the seasonality of the consumer electronics market, variance in product sizes and weights, market conditions and import trends.”
Rose added: “DHL is an existing business partner of Sony and we’re confident that the extension of our relationship, by creating a variable cost platform for our logistics, will result in material and practical benefits to our business.”
