BEST USE OF BUSINESS-TO-BUSINESS DIRECT MAIL

BEST USE OF BUSINESS-TO-BUSINESS DIRECT MAIL (HIGH VOLUME).(Royal Mail, OgilvyOne)(Brief Article)
From CAMPAIGN, June 1st, 2001

COPYRIGHT 2001 Information Access Company SILVER AWARD TITLE: Royal Mail — Inflatable AGENCY: OgilvyOne CREATIVE DIRECTORS: Harvey Lee, Colin Nimick ART DIRECTOR: Paul Hargreaves COPYWRITER: James Sexton ACCOUNT DIRECTOR: Jo C
oombs CLIENT COMPANY: Royal Mail CAMPAIGN MANAGER, BCM: Ian Guy Fulfilment being of vital concern to internet businesses, Royal Mail sent
managers of e-commerce businesses in the UK an inflatable postcard overprinted
with “purefreshair.com” with a dotted line running up the side of it saying:
“Cut here for fresh air.” Inside is a card that says: “If you can sell it we
can send it.” If respondents answered a few questions about their business
they could request a printed guide or a call from Royal Mail about its
fulfilment service. COMMENDATION TITLE: Enterprise Connect — Cheque Mailing AGENCY: Saatchi & Saatchi ART DIRECTOR: Guy Bradbury COPYWRITER: Liz Van-Put ACCOUNT SUPERVISOR: Katie Lee CLIENT COMPANY: Telewest CLIENT BRAND: Enterprise Connect MARKETING MANAGER: Andrea Walker To win attention from IT decision-makers at executive level Saatchi &
Saatchi’s sent them a large postal tube containing a giant personalised cheque
to the value of 100,000 [pounds sterling] — highlighting the amount of money
that could be saved managing a private data network by switching to Enterprise
Connect. The cheque was designed so it could be put on the wall without
looking like a piece of advertising. 160 leads were recorded. Page S11 THIS IS THE FULL TEXT: COPYRIGHT 2001 Haymarket Publishing Ltd. Subsc COPYRIGHT 2001 Gale GroupCAMPAIGN, 01st June 2001

BEST USE OF BUSINESS-TO-BUSINESS DIRECT MAIL (LOW VOLUME).(Royal Mail, OgilvyOne)(Brief Article)
From CAMPAIGN, June 1st, 2001

COPYRIGHT 2001 Information Access Company
SILVER AWARD

TITLE: Royal Mail Dates

AGENCY: OgilvyOne

CREATIVE DIRECTORS: Harvey Lee and Colin Nimick

ART DIRECTOR: Harvey Lee

COPYWRITER: Colin Nimick

ACCOUNT DIRECTOR: Jo Coombs

CLIENT COMPANY: Royal Mail

CAMPAIGN MANAGER: Alison Upton

For Christmas last year Royal Mail sent agency production departments boxes of real dates. Inside, apart from the dates, the recipients found an inlay card with all the last posting dates for client/agency Christmas mailings. At the same time inserts were run in Campaign which looked like boxes of real dates, with the same posting dates printed inside.

Page S9

THIS IS THE FULL TEXT: COPYRIGHT 2001 Haymarket Publishing Ltd. Subsc

COPYRIGHT 2001 Gale Group

CAMPAIGN, 01st June 2001