Australia Post begins digital mail service for Westpac customers
Australia Post has begun providing digital statements for millions of customers of the Westpac bank, via its MyPost Digital Mailbox. Westpac is one of Australia’s largest banks, with about 12.2m customers in Australia and New Zealand. It originally signed up to use the digital mail service in September 2012, the first major bank to do so.
From today, the bank’s customers will have the option to start receiving their statements, as well as important communications from Westpac, through a free MyPost Digital Mailbox account.
Australia Post managing director and CEO Ahmed Fahour described the move as a “major milestone” for the two-year-old digital mail service.
“Trusted online services require digital mailbox solutions not solved by emails, as evidenced by the many banks that will not distribute bank statements and accounts by email,” said Fahour.
“MyPost Digital Mailbox is just one example of how Australia Post is responding to changing customer needs by extending the range of trusted services and solutions we offer across our physical and digital network to offer customers more convenience, choice and reliability, now and into the future.”
Australia Post launched its digital mail service as part of its strategy to remain a central communications provider as its letters business declines.
The service now has 45 businesses signed up to use it to send communications to their customers, with Fahour stating that more providers are in the process of joining.
Australia Post claims that 1.5m Australians are now registered to use the service with customer registrations up 86% in the past eight months.
Westpac managing director and chief executive Brian Hartzer said many of the bank’s customers wanted to change how they manage their finances, making use of the latest technology.
He said: “The MyPost Digital Mailbox gives customers more flexibility in how they want to receive information from Westpac, while also providing additional functionality. Today’s announcement is another example of how Westpac continues to look at new ways to give customers greater flexibility through online channels.”