Alibaba launches ‘big data’ anti-counterfeiting alliance
Alibaba Group has announced a new alliance with international brands including Louis Vuitton, Samsung and Mars which it says will “leverage big data and the latest in anti-counterfeiting technology” to fight against fakes. In a report published on the Alizila news site today (16 January), Alibaba said that the Alibaba Big Data Anti-Counterfeiting Alliance, which has about 20 members, will bring together industry and technical know-how as a key strategy for keeping the e-commerce company’s platforms free of pirated goods.
“The most powerful weapon against counterfeiting today is data and analytics, and the only way we can win this war is to unite,” Alibaba’s chief platform officer, Jessie Zheng.
Alibaba’s anti-counterfeiting technologies scan as many as 10 million product listings a day, the company said. In the 12 months ending last August, the company reportedly removed more than 380 million product listings and closed down 180,000 third-party seller stores.
