Estonian Post developing express service
Estonian Post has been developing its domestic express services since 1998, and now holds a leading position in that market with its ELS Ekspress, which serves several major
wholesalers of computers, office supplies, car parts, tools, and other goods.
Estonian Post has sought to be a reliable partner, rather than competitor, of global express-service providers; several such providers use its services for the distribution of their items in Estonia.
During its first two years, Estonian Post’s express service operated on the principle of “door-to-door delivery in 24 hours all over Estonia.” However, customer needs have been
changing, and in 2001 it started offering clients a choice of three different delivery times. Customers now can decide whether to have their item delivered by 10:00, 14:00 or
21:00 the next day. Such differentiation between the various needs of customers–and, correspondingly, offering them various prices for the service –was the main reason that Estonia Post has attained such a strong market position.
The same service is available at all 540 of Estonian Post’s post offices. This wide service network provides Estonian Post with a significant advantage over its competitors. The
price of the service does not depend on distance, but on delivery time and the weight of the item. Today, Estonian Post has achieved a service volume of 100,000 express parcels per month. Last year, express services made a 5% contribution to the total turnover.
To maintain its leading position in the express market, Estonian Post will continue to adapt to the needs and expectations of its customers. It plans to use new technologies to provide even better service to customers and it is also looking to offer its express parcel service in neighbouring countries. The service is already available in all the Baltic States. The Baltic market is the priority of many Estonian businesses and Estonian Post has sought
to satisfy this need first. Beginning next autumn, it will offer express delivery service in the Nordic countries as well, giving customers the option of sending items, with the same
level of service, throughout the entire Baltic Sea Region.
The introduction of new technologies will guarantee quality and cost efficiency. Customers will be soon be able to send data on their items to Estonian Post by electronic means and to track the forwarding of their items on the Internet. This will be
made possible by M-Post, a platform developed by specialists at Estonian Post. The platform also integrates solutions for entering item-tracking data, forwarding of arrival notification and payment of transportation costs and the amount payable on delivery via mobile phone; these solutions were developed in cooperation with a mobile phone operator. Estonian Post aims to be the best provider of logistics services in Estonia,
and its express services play an important role in achieving this ambitious goal.