Royal Mail – New mail products reward correct addresses

Royal Mail has announced a number of new benefits for customers, including discounts for large business mailings using correct addresses.

A new product, Cleanmail Advance, has been launched by Royal Mail as a way to provide a financial incentive to business mailers in ensuring that their mailshots carry the correct addresses.

Through the Cleanmail Advance product, customers will be given easier access to discounts when sending more than 1,000 items with correct addresses that that can be read by machine.

Cleansing databases of old or redundant customer address records, known as ‘dirty data’, is a prime way of reducing wasted mail costs – and reducing unnecessary work for postal service workers.

“As Royal Mail’s prices need to more closely reflect the true cost of collecting, sorting and delivering around 80 million items of mail a day to 27 million addresses, we are committed to offering discounts to customers who give us mail that can be sorted by our machines, rather than by hand,” explained Royal Mail’s director of commercial policy and pricing, Lorna Clarkson.

“We have developed these new products to appeal to government, financial services, and medium sized business customers to make communication with their customers easier, flexible and competitively priced,” she added.

Another new product is designed to reward businesses that send a minimum of 250 large letter-sized items and ensure they can be easily read by the machines, as part of an initiative by Royal Mail to increase its automation.