External demand for US web site products and services
More U.S. providers of web infrastructure and services are gearing up to support online retailers’ expansion beyond the U.S., and retailers from outside the U.S. are eyeing the online market in this country. “The drive for international commerce is a huge focus because we are getting a lot of demand from overseas. We are not trying to stimulate it at all, but overseas marketers are coming here and asking us and other U.S.-based companies to help them,” says Ken Burke, CEO of e-commerce platform provider MarketLive. “And, U.S.-based companies want to go international or translate sites into other languages, so we are seeing more requests for it and we are building out more technology to support it.”