Whistl: “Black Friday now more popular than January Sales with shoppers”

New research from delivery management company Whistl has indicated that UK shoppers now see Black Friday as more important than the January Sales when looking for bargains.

In a statement sent to Post&Parcel today (30 November), Melanie Darvall, Director of Marketing & Communications, Whistl said: “Our findings highlight a change in UK consumer spending habits and have a significant impact on retailers. Black Friday is no longer seen as a gimmick by the public and is now even more important to them than the January sales when looking for a bargain.

“The movement of the key sales period to November from January has many impacts from marketing to stock control to delivery strategies. Rather than focussing on the January sales retailers need to use January to start planning for their Black Friday sales period in 2018 so they are ready to meet the consumer demand for their bargains.”

The research also found that the average spend annually on sales bargains is £321 with consumers saying that a 45% discount is a ‘good deal’, and the most popular items consumers look for when bargain hunting are: clothing; technology; food; jewellery and experiences/travel.

To find out more about the research visit: Whistl sales research