Tag: Canada Post

Canada Post seeks new ways to protect carriers from dog, bear and human attack

Posted by | Mar 17, 2008 | |

Canada Post is looking for a new weapon to protect its carriers from dogs, bears and the occasional violent human.

The Crown corporation is asking manufacturers to come forward with alternatives to the small pepper-spray cans that posties now carry, which can be ineffective in a strong wind or when dogs move too quickly.

“We’re looking for the latest technology or products that are out there to protect our employees,” corporation spokesman John Caines said from Ottawa.

About 300 Canada Post workers are bitten on the job every year, Caines said. Most bites are minor. Some, however, are debilitating.

“I had a gash along my leg – about five inches long and an inch wide – and I had to get a skin graft,” said Gary Garbutt, a retired postal worker who still clearly remembers a 1986 pit bull attack in Winnipeg’s tony Charleswood neighbourhood that left him in hospital for 10 days.

“He got me on the inside of my wrist, too, and made a gash there of about two inches (before the owner called him off).”

Pepper spray might not have made much difference in Garbutt’s case, he said, because the dog was on him before he knew it.

“I turned around, he was eight feet away. He was on my leg before I had a chance to do anything,” Garbutt said.

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Canada Post Hosts 'LIFT,' 5th Annual Direct Summit for Retailers

Posted by | Mar 7, 2008 | |

Canada Post announced today the conference dates for the Direct Summit, a conference dedicated to the advancement of the Multi-Channel Retail Industry in Canada. Summit delegates will meet April 21-23 at the Pantages Hotel and Spa in Toronto.

“The main theme for this year’s conference centers on the customer experience and increasing the lift in consumer response through direct marketing,” said Laurene Cihosky, SVP of Direct Marketing for Canada Post. “Retailers at the Summit have a tremendous opportunity to network and talk about what works.”

The Direct Summit will include speakers from Google Inc., LL Bean, JC Williams Group and Future Shop, winner of the Retail Council of Canada’s 2007 Multi-Channel Retailer of the Year award. More than 130 retailers attended the Summit last year.

The keynote speaker is Jeanne Bliss, managing partner at CustomerBliss and author of Chief Customer Officer; Getting Past Lip Service to Passionate Action. For 25 years, Jeanne Bliss reported to the Presidents of direct retailer Lands’ End, Allstate, Mazda, Microsoft and Coldwell Banker Corporation as their Chief Customer Officer. Bliss is considered a leader in changing the culture and DNA of companies and making them more effective.

The Direct Summit is unique because of the peer-to-peer interaction. Senior delegates will learn strategies their peers are employing to capitalize on Canada’s strong dollar, and identify co-marketing partnerships to attract and convert new market segments. Add to that, a “Catalogue Critique Clinic” which will provide expert advice from executives at St. Joseph Content/Pi Media, who will review a number of current North American catalogues, identifying what works in each and what can be improved.

According to eMarketer, the Canadian direct retail industry will have increased by 45 percent by the end of 2007. Senior Analyst, Jeffrey Grau, will present eMarketer’s new forecast about online retail sales in Canada and will discuss which factors will drive market growth in 2008 and beyond. Jeff will also draw from a rich set of survey data from eMarketer’s latest report on Canada’s growing “etailing” industry and U.S. multi-channel retailing trends to present lessons for Canadian online retail marketers.

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Dump the junk mail (Canada)

Posted by | Mar 7, 2008 | |

Albertans opt out of receiving unaddressed ad mail at a rate of more than twice the national average, according to Canada Post. Canada-wide, only six per cent of households ask the postal service not to deliver unaddressed ad mail. Fourteen per cent, or 206,000 Alberta households, ask Canada Post to stop.

Grassroots efforts in the province may have boosted our spurning of junk mail. One such effort is the Dump the Junk campaign, launched by the Clean Calgary Association about a year ago. Since the campaign’s start, the non-profit environmental organization has sold more than 5,000 “no junk mail” stickers at USD 2 a pop. These stickers help stop unaddressed ad mail. The campaign also provides information on how to stop addressed ad mail by removing yourself from marketing contact lists.

Lindsay Luhnau, who helped launch the Dump the Junk campaign, says if enough people exercise their consumer choice, there will be a net reduction in the volume of ad mail produced and, ultimately, fewer trees will be cut down.

John Caines, a spokesperson for Canada Post, says the postal service’s advanced databases allow marketers to see how many people have opted out of receiving ad mail, which not only helps the environment, but also saves companies money by preventing them from printing more flyers than needed.

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Canada Post Launches Customized Postal Indicia

Posted by | Feb 26, 2008 | |

In response to its business customers’ demand for opportunities to differentiate their LettermailTM from their competitors, Canada Post has launched Customized Postal Indicia. The innovative service allows businesses to design a ‘stamp-like’ postage indicia, with an image of their choice, printed onto envelopes.

“Our business customers have expressed continued interest in picture postage, which indicated a market for a customized postal indicia for commercial customers,” said Alice Lafferty, Director of Product Development at Canada Post.

Customized Postal Indicia provides a number of benefits to the business customer including:

– an additional branding medium and unique finishing touch which can increase the likelihood of customers identifying, opening and reading Lettermail

– opportunity to leverage significant real estate on the envelope, twice the size of a traditional stamp, for marketing and branding

– An opportunity to communicate with customers before they even open the envelope – Special events can be highlighted, including launches and announcements, and key audiences can be recognized, including preferred and loyal customers

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