So what does the word Consignia mean to you?
Paul Crosbie and Grant Rollings At a cost of Pounds 2million it’s supposed to make you think of the Post Office. WHAT does “Consignia” mean to you? Is it Inter Milan’s new striker? A rank in the Spanish army? The name of a New York crime family? No, none of those. It’s the bizarre new name for the Post Office, which has “rebranded” itself at a cost of Pounds 2million and chosen Consignia partly because the public, apparently, liked it.
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