Tag: Marketing

Pitney Bowes open to Indian acquisitions

Posted by | Jun 16, 2008 | |

Pitney Bowes Inc. is open to acquisition in India. Provided the potential company’s business is complementary to Pitney Bowes business plans.
Pitney Bowes has been on acquisition trail in the last six years acquiring close to 70 companies in the last six years. The company is branching beyond the postage meter business and has invested USD 2.5 billion in acquisitions since 2000 to make inroads into the document services market.
Among the high profile acquisition for the company has been location intelligence provider MapInfo, which the company acquired for an undisclosed amount in 2004.
Pitney Bowes made its direct presence in India in 2004, though the company had an indirect presence in country through its distributors from 1970.
More than 10,000 of its two million customers worldwide are from India and half of 2007 revenues came from the sale and operation of postage meters.
Speaking about company business in India, Eric-Yves Mahe, said Pitney Bowes is hugely excited about its prospects in India.
Eric added that company looked to leverage its existing relation ship with its 10,000 customers in India.
The company also has recently signed an MOU with India Post. Under the MOU, Pitney Bowes will set up its network infrastructure to enable Indian postal franking meter users to remotely recharge franking machines without having to physically carry them to a post office.

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Royal Mail seeks to axe senior marketing roles (UK)

Posted by | Jun 11, 2008 | |

Royal Mail is understood to be asking senior marketers to re-apply for their jobs as part of major review of its marketing team.

It is believed that the postal operator is reassessing its structure and is looking at senior roles, which will include brand marketing director Tom Hings and senior campaigns development manager Andrew Hammond.

One source says: “It is just the marketing department as far as I know, but it may include other areas aligned to that function, such as market research.”

While it is believed the review is starting at the top, many say it is likely to progress down to middle management.

Another source says it would be logical to conclude that any changes will be aimed at cutting costs and improving efficiencies as part of an attempt to streamline the organisation.

“There is nothing to say at this stage,” according to a Royal Mail spokesman, who refused to comment further.

The development comes just after Royal Mail reported an operating loss of GBP 279m for last year. It continues to battle with a negative perception of the brand over its poor delivery record.

The review is just weeks after marketing director Alex Batchelor announced he is leaving the postal
operator.

It also follows the promotion of Alex Smith from Group Strategy Director to Strategy and Commercial Director in March this year.

Industry experts say that the restructure effectively sidelined Batchelor who then had to report to Smith.

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DHL aims to impart beach safety knowledge to children with “DHL Kids’ Lifesaving Experience”

Posted by | Jun 9, 2008 | |

DHL has held its “DHL Kids’ Lifesaving Experience” on 8 June 2008, almost one month before the beach open this summer.

The event, which aimed to teach children about water and beach safety, was held at Shirahama Ohama Beach in Shimoda, Shizuoka Prefecture.

The “DHL Kids’ Lifesaving Experience” reflects one of DHL Japan’s core themes in its Corporate Sustainability initiatives, which is “Supporting Future Generations”.

The event this year marks the fifth time it has been organized, with the inaugural event taking place in 2004.

This year’s event was held in conjunction with the “21st All-Japan Lifesaving Multi-Category Championship”, held on 7 and 8 June at the same beach.

The children were able to gain an understanding of lifesaving activities with a talk on “Safety In The Water” by local lifesavers, with the objective of educating the children on safety at the beach.

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DHL turns off the lights for World Environment Day

Posted by | Jun 5, 2008 | |

DHL has launched the DHL “Lights Off” initiative on World Environmental Day, designed to drive environmental consciousness among employees by turning off their lights in DHL offices across the world for one hour.

Emblematic of DHL’s commitment to reducing its environmental impact, the initiative is part of the company’s GoGreen Program that was launched in April this year. The program brings together all elements of its climate change initiatives and will work to improve DHL’s carbon efficiency by 30 percent by 2020 when compared to 2007 levels.

“Lights Off” aims to increase the environmental awareness of DHL employees and promotes the responsible use of energy. DHL encourages staff to adjust their daily habits in terms of paper, water and resource usage thereby contributing to making it a more environmentally-friendly company.

“Lights Off” is one of many projects within the GoGreen offering that works to facilitate a long-term cultural change toward being more environmentally responsible. For example, DHL has been engaging employees to reduce their environmental impact through a driver awareness program – helping drivers to understand the significant impact their driving behavior can have on DHL’s fuel efficiency. Further DHL offices worldwide organized various awareness campaigns to provide employees with the opportunity to adapt and demonstrate more sustainable practices in their daily lives.

The World Environment Day, held each year on June 5, is one of the principal events through which the United Nations stimulates worldwide awareness of the environment and enhances political attention and action

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Postal mail still gets results

Posted by | Jun 5, 2008 | |

Text and instant messaging are fine for friends, but not for marketers.

That was the main finding of ExactTarget’s “2008 Channel Preference Survey.”

Nearly two-thirds of US Internet users surveyed said e-mail was their preferred channel for written communications between friends, with text messaging the next-favorite choice. The phone was the most popular way to communicate with friends overall, with 41% of respondents naming it as their channel of choice.

“There is a clear trend within younger demographics toward communication via text messaging and social networks,” said Morgan Stewart, director of research and strategy at ExactTarget, in a statement.

But Mr. Stewart said those preferred personal communication channels were not necessarily also preferred channels for marketing.

Asked to judge the acceptability of various channels for marketing purposes on a scale of 1 to 5, respondents gave direct mail an average score of 3.9, followed by e-mail at 3.7. All other channels averaged under 3.

Nearly two-thirds of those surveyed said they had made a purchase because of a marketing message received through e-mail. More than three-quarters said they had made such a purchase in response to direct mail.

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