Tag: Norway

The Electronic Letter Study

Proposal for a major research project on web-based hybrid mail.
The one-to-many mailings market has long been digitized and is served by
many players using mainframe-based hybrid mail systems. Now, in the
form of web-based hybrid mail, the Internet is bringing the same facilities
and advantages to smaller mailers. This potentially massive market is at
the take-off point, but it badly needs clarification and careful assessment.
This study [ELS] will provide answers to all the key questions faced by
industry players – current or future.
Who really needs Hard-copy Mail?
Who sends repeat One-to-Few/One-to-One Mailings?
Who are the Current Players in Web HM and when will it really take off?
What are the Key Characteristics of Users of Web-based Hybrid Mail?
Who will be the Big Winners from Supplying and Servicing web HM traffic?
What Market Growth? When? Where? Why? For Whom?

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SAS launches $125m takeover of rival Braathens

SAS, the Scandinavian airline, on Monday launched a NKr1.13bn ($125m) takeover of struggling rival Braathens, which would effectively create a monopoly in the Norwegian domestic air travel market. SAS has agreed to buy out the airline’s two biggest shareholders – the Braathens family, which holds 38.8 per cent, and Dutch airline KLM, which has a 30 per cent stake.

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