DHL takes on US rivals at the shop-front
DHL is planning to open a new front in its competition with United Parcel Service and FedEx by launching a chain of retail outlets in the US. The German courier company believes it needs a bricks-and-mortar presence in America to woo customers from the two main domestic operators. John Pearson, vice-president of commercial operations, said DHL had yet to decide how many stores it needed but the number could reach the thousands. “We are in the process of mapping out where we need to beand what is realistic,” he told the FT. The prospect of DHL-branded shop-fronts springing up across the US underlines the company’s ambition to become a significant force in North America. The Deutsche Post subsidiary has secured about 10 per cent of the US parcel market since its Dollars 1bn acquisition of Seattle-based Airborne two years ago. Retail outlets would help DHL strengthen its reach among lucrative small business customers not big enough to receive dedicated pick-up services.
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