“Flexibility is key” says DPD E-Shopper Barometer report
A new E-Shopper Barometer report from DPDgroup has found that “flexibility is key” when it comes to meeting online shoppers’ delivery needs. In a statement issued today (20 February), DPD said that the “ways to shop and pay vary, but trust and flexibility are a key constant”.
Some of the key findings of the report include:
- Most online purchases are still made by laptop or desktop PC. Orders made by smartphone (35 %) are growing, however, and 42 % of those surveyed said that they consider a mobile friendly website an essential factor in making purchases.
- Digital wallets (e.g. PayPal) still outstrip credit cards as the preferred means of payment online (42 to 35 %), even in many Western European countries, while cash-on-delivery is most popular in the Eastern Bloc, highlighting the importance of trust when making purchases.
- Home is still the preferred point of delivery for most (84 % of participants), but many are considering alternatives such as parcel delivery lockers or post offices, underlining the need for seamless delivery options that fit shoppers’ lifestyles.
- Flexibility is key – most e-shoppers say next day delivery, realtime tracking and the option to reschedule are more likely to make them purchase from a specific retailer over other delivery options including weekend or evening deliveries. Nearly half of e-shoppers also rely on delivery time notifications provided by the courier.
Jean-Claude Sonet, Marketing, Communication and CSR Director, DPDgroup, commented: “Our report highlights the main e-commerce trends in Europe and provides a good overview of e-shoppers’ online behaviours, bearing in mind that these vary from country to country. Cross-border shopping is however popular across the region, with more than two thirds of those who purchase abroad doing so in other European countries. There’s also room for growth in coming years as a significant number of Europeans who have not yet purchased on foreign websites intend to do so.”
